David Bjornson talks about the different topics you can talk about on your next law blog. Law is a technical subject and not a lot of people read law blogs as much as DIY tutorials, lifestyle content or medical materials online. But for law firms and their potential clients, law blogs provide a gateway from which people can look at the world of law closer, and for law professionals to open their world for people to understand the practice better.
Here are five blog topics you can consider writing about for your next law blog:
Current Court Decisions
People cling on to online influencers who present themselves as experts in particular fields of expertise, thus, the rise of makeup mavens, lifestyle gurus and what have you. In the practice of law, nothing could scream more “expert and credible” than a legal opinion. Current court decisions, especially those that include really prominent people, milestone cases and a little bit of controversy.
Geeks are the new jocks. Yes, half the world’s most talked about and influential people happen to be from Silicon Valley. Ever since Bill Gates, Steve Jobs and Mark Zuckerberg changed the way we see and consume technology, a lot of legal issues have also come up along with it. A lot of tech blogs out there talk about issues such as net neutrality, patent and copyright infringement and of course, cybercrime. But while these blogs are doing a great job, not everyone extensively covers the legalities involved in these issues. Did we say geeks from Silicon Valley also make up half the world’s billionaires? Now imagine the market potential.
Nothing remains constant in blogging. The dynamics now is at an even greater pace, thanks to Google’s ever-changing SEO algorithm. Therefore, it’s essential to make sure that your topics are always relevant, even in matters of law. Niche blogging, a type of blogging that deals with specific areas can help diversify your content and reach out to more types of people and cover more types of cases. Your niches can cover Labor and Employment, Taxation and even International Trade. Whatever expertise you can bring to the table, it will surely help you and your firm expand your blogging topic options and draw more interest to your site.
Law at Work
Nothing beats an honest to goodness write-up about your experiences, triumphs and failure, tips and tricks, and tools of the trade. It is tested and proven that a more personal approach to blogging drives more traffic compared to those that are sterile and generic. This will also generate more interest as to what’s happening behind the scenes of an actual law practice.
A Day in the Life of a Lawyer
This generation is obsessed with reality TV, thus a peek inside the worlds of different professions will surely be a hit. Ever wonder why so many people are so hooked to crime and investigation dramas? While one would commonly focus on the challenges and stressors of the job, the realities of the law profession can also have its charms. Talk about your passion and purpose and show the rest of the world that lawyers, despite being labeled as heroes, are people too.